When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will figuring out a perfect posting schedule help with your engagement rates?
Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.
Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.
TikTok does a great job serving each of its users a highly personalized mix of content on the app’s main interface, the For You page. Videos suggested on the For You page can come from accounts big and small, but they have one thing in common — for the most part, they are no older than a couple of days.
So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online.
But reaching a wide audience on TikTok is not just a matter of when you post. How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
That said, some hours and days seem to work better than others across the board.
Based on our research and experiments, the best times to post on TikTok for maximum engagement are:
- Tuesday: 7 AM
- Thursday: 10 AM
- Friday: 5 AM
(Times expressed in Pacific Standard Time.)
While these may seem all over the place, keep in mind that TikTok serves content to a global audience. 5 AM in Los Angeles is 8 AM in New York, 1 PM in London and 10 PM in Sydney. (Remember when we mentioned you need to know where your audience lives? Time zones really matter.)
We also observed that, in general, morning posts seem to do better early in the week (Monday to Wednesday), while TikTok videos posted in the afternoon and evening gain more traction over the weekend (Thursday to Sunday).
As in the case of any other social media platform, the best way to find out what works for your audience is to… check what’s been working for your audience.
Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-reference views and engagements with posting times. If you find patterns, just keep doing more of what works!
The Video Views section in TikTok analytics is a great place to start your search for the best time to post. It gives you a clear overview of which days were the busiest for your content.
Note: You will need to switch to a Pro TikTok account to capture audience and performance insights.
You can learn a lot from the success of others.
Find accounts that address the same audience you’re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. If you notice that TikToks published on specific days of the week do better than others, try posting on those days, and closely watch your analytics.
TikTok makes it relatively easy to run a simple competitive analysis. Simply go to the account you’re interested in and open any of their TikToks. You will be able to see when the TikTok was posted, and how many likes, comments and shares it received.
Source: Ryanair on TikTok
You can also look up the number of views from the account’s feed — they’re right at the bottom of each video’s thumbnail.
Source: Ryanair on TikTok
Your audience is (obviously) the most likely to interact with your content when they’re active in the app. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience’s activity patterns.
To find the times when your audience is most active in the app, check your Business or Creator account analytics:
- From your profile page, tap the three dots icon at the top right of the screen.
- Tap Business Suite, then Analytics.
No social media strategy is set in stone.
TikTok is still a relatively new social network, and as such, it’s constantly evolving. New users are joining the platform every day, and new features that can potentially affect your spot in TikTok’s algorithm are regularly added.
This means that your posting schedule will also evolve over time. Whenever you notice a dip in performance, revisit these tips to find new best times to post.
Social Media Marketing & Management Dashboard