This summer, Usain Bolt is teaming up with Michelob ULTRA to cover the cost of post-workout beers at local bars. Since people are eager to gather with friends for a drink at neighborhood joints, people have the chance to make the most of a “running tab” for one day only. On July 24th, people are invited to put their ULTRA on Bolt’s tab by uploading a receipt online. Once the receipt has been submitted and validated, Michelob ULTRA will email a prepaid card (valued up to $5) to reimburse the purchase of ULTRA.
Now that restaurants, pubs and bars are beginning or preparing to open up again, brands and people are eager to get back to their favorite social scenes.
TrendHunter.com – Lifestyle Trends