Plant-Based Noodle Dish Cups : Batchelors Meat Free


The new Batchelors Meat Free range is being launched by the Premier Foods-owned brand to provide consumers with a plant-based way to satisfy their hunger that doesn’t skimp on convenience or flavor.

The new product comes in three flavors to choose from including Chick’n Curry and Rice, Smoky Facon Mac ‘n’ Cheeze and Sweet Chilli Chick’n Noodles. The products are all crafted with meat-free pieces in the recipe to help enhance the taste and texture.

Brand Director for Quick Meals, Snacks and Soup at Premier Foods Naomi Shooman spoke further on the new Batchelors Meat Free range saying, “At a time when plant-based options are currently under-represented in ambient aisles – when compared to chilled and frozen – the new Batchelors range is designed to help fill this white space and help grow the meat-free opportunity for retailers. Plant-based innovation is key to unlocking sales and attracting new shoppers to the quick meals category, through our Meat-Free Pots we are recreating familiar flavours that people love, but with tasty alternatives to meat. The range is low in fat, containing no artificial preservatives and provide a source of protein. Quick and easy to prepare in just five minutes, the pots themselves are fully recyclable. The products, made to a vegan recipe, are ideal for busy shoppers looking for quick and easy meat-free options, without compromising on great taste.” – Lifestyle Trends

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