The collection’s technicolored standouts include unisex zip-up jacket and pant sets in a polaroid print, rainbow-hued polos and a selection of limited edition footwear. One of the main points of inspiration for the vibrant collaboration is the “iconic rainbow logo” from Polaroid’s first-ever instant colour film that launched in 1963.
Centered around the idea of “changing perspective, putting your best foot forward, and living in the present,” the collection consists of womenswear, menswear and children’s apparel, encouraging fashion fans to make new memories as they say goodbye to 2020 — a challenging year for the world.
Image Credit: Lacoste
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