The brand’s first entry into the fine fragrance market began in 1953 with the Youth Dew scent. Its new collection boasts thoroughly modern fragrances. According to Estée Lauder, its proprietary SccentCapture Fragrance Extenders technology gives each fragrance 12-hour wear. Consumers are thus reassured that they will remain smelling fresh all day long. The brand utilized third-party neurosensory studies to create a modern collection, which states that fragrances can evoke positivity, joy, and calmness.
Image Credit: Estée Lauder
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