Long-Lasting Vitamin C Serums : drunk elephant

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Drunk Elephant is launching an upgraded version of its beloved vitamin C serum.

This new and improved C-Firma Fresh serum is made with the most effective vitamins C on the market – I-ascorbic acid. The I-ascorbic acid comes delivered in a powder form that customers mix into the serum before the first use. By separating the I-ascorbic acid, the most potent and fresh vitamin C is being offered to consumers

The C-Firma Fresh serum is formulated with its original breakdown of 15% I-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E – which leaves the skin brightened, firmed, and even-looking. The second-generation C-Firma Fresh serum boasts a vegan formula and comes packed in a vacuum-pumped container, ensuring a long shelf life.

The company plans on using its Drunk Elephant TikTok channel to promote its new product.

Image Credit: Drunk Elephant


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