Do you know whether your Instagram Stories ads are working? Wondering which ad performance metrics to track, and where to find the data?
Instagram Stories expert, Susan Wenograd, shows you how to analyze Instagram Stories ads data so you can find out what’s working and what isn’t.
You’ll learn which metrics are most useful and where to find them, how to compare and contrast Instagram Stories ads performance against the performance of other ad placements, and how to reveal the cost per view and cost per click on your Stories ads.
You’ll also discover how metrics can signal to you that there’s an issue with your ad, and find tips to help you properly scale campaigns for greater Return On Ad Spend.
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— Why Instagram Stories Ads Should Be Their Own Placement: https://www.youtube.com/watch?v=9XrQM7p-aQg
— Instagram Stories Ads: What Marketers Need to Know: www.socialmediaexaminer.com/instagram-stories-ads-what-marketers-need-know-susan-wenograd/
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01:13 Where to Find Stories Ad Analytics
03:59 Which Metrics Matter Most
06:32 When to Run Stories as a Separate Ad Set
#SocialMediaMarketing #InstagramAds #InstagramMarketing