How Creators Can Make Money with IGTV Ads

ICYMI: Creators can make money on Instagram with IGTV Ads.

Last year, Instagram started testing IGTV Ads to a number of US-based creators. Now, IGTV Ads will be rolled out to more creators in the UK and Australia — with plans to expand further by the end of the year. 

Ready to start earning with IGTV Ads? Here’s everything you need to know:

IGTV Ads: A New Revenue Stream for Creators

IGTV Ads are a new way for creators to monetize their IGTV content.

According to Instagram, ads will appear when a user clicks to watch an IGTV video from the preview button in their feed. They will be mobile-optimized, vertical videos and last up to 15 seconds long. 

IGTV ads

Instagram confirmed that the feature will be rolling out to more creators in the UK and Australia over the coming weeks, with plans to expand into new countries by the end of 2021. 

In a statement, Instagram shared: “Now more than ever, it’s vital that creators can use Instagram to grow their personal brand and be able to make a living.” 

IGTV Ads are the latest feature aimed at helping creators to monetize their content on the platform.

In October 2020, Instagram announced Instagram Live Badges — a way for creators to receive monetary “tips” from viewers during an Instagram Live broadcast.

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How Much Will IGTV Creators Make from IGTV Ads?

For creators, IGTV has been a challenging platform to make money from since its launch in 2018 (outside of paid brand collaborations and affiliate marketing). 

On the flip side, YouTube is packed full of monetization options, with popular YouTubers making anywhere from $3 to $10 per 1000 video views.

However, this all stands to change with IGTV Ads.

In an interview with The Verge, Instagram’s COO, Justin Osofsky shares that those in the IGTV Ad rollout will receive an “industry standard” 55% share of all advertising in IGTV, the same rate as YouTube.

This suddenly makes IGTV a much more compelling platform for creators on Instagram, who may not have been previously incentivized to share content “for free”. 

And as Instagram Reels transition into a widely adopted feature, we can expect to see IGTV getting a bigger share of the limelight again — making it a great tactic for Instagram growth.

IGTV is an incredible channel for longer-form content that delves into the details. 

It’s the perfect channel for showcasing products, DIYs, and tutorials — the kind of content that really resonates with audiences and helps build long-term relationships.

And with monetization options evolving all the time, now is a great time to reconsider your IGTV strategy as a creator.

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Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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