Do you take activities that motivate your customers to leave reviews for your product or service?
If the answer is No, you need to become aware of the importance of positive reviews, and our post about positive reviews examples: copy and paste ideas is here to help you.
Now that we live in a world where you practically don’t exist if you don’t have any online presence, customer reviews are one of the most important marketing tools.
Not only do reviews provide critical information about your company’s performance, but they also show future clients what their experience will look like.
In this article, we’re talking about the importance of positive reviews and the most popular platforms for leaving reviews.
Finally, we’ll take a look at some positive review examples you can copy and paste.
What is a review?
Reviews represent evaluations of a company, product, or service, that customers write.
They’ve usually had some experience with this company, which could include a purchase, use, or a conversation with their customer service team.
In their review, customers usually describe their experience, how the company treated them, talk about the quality of the product, and say whether they’d recommend this company or not.
We’ll talk about them later in this article.
Why are positive reviews important?
Customers browse customer reviews to learn how others use and enjoy your products.
They are also interested in the experiences of others with your customer service team, or other employees who might have been helpful.
There are many benefits of showcasing positive reviews about your company or products. Here are some of them:
- Increase revenues. 95% of customers consult online reviews to find out more about a product they are considering buying. You might write a good product description, but another happy customer is what will persuade them to make the purchase. Having positive reviews will help you increase your sales and revenues by showing customers that others are enjoying your product.
- Improve company reputation. When you have positive reviews, this proves that you’re a well-established company that is honest and listens to its customers. Having user ratings on a website helps buyers build legitimacy, therefore improving the reputation of your company.
- Benefit your search engine rankings. Google and other search engines use off-site indicators to determine the relevance, credibility, and reliability of your business. Businesses may leverage reviews as one of the most consistent methods for improving these indicators.
Almost two-thirds of customers believe that internet reviews are critical in making purchasing decisions.
They’re more inclined to consult Google or Trustpilot for recommendations than ask their friends and family.
According to Bright Local Consumer Survey 2022:
- 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
- More consumers use Google reviews to evaluate local businesses than ever before. In 2021, 81% did, but the year before that, just 63% did.
- The percentage of people ‘never’ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.
All these reviews statistics confirm the importance of online reviews into making purchasing decisions.
Let’s see the most common platforms where customers leave their reviews.
5 Most popular platforms for online reviews
What’s the first place you go to when trying to find a product/service? That’s easy, it’s Google. So, it’s also natural that Google is the best site for online reviews. Google is especially significant if you’re a local business, so make sure you spend time setting up your Google Business profile and making your business discoverable.
Now that Facebook has such a large user base, it’s also becoming one of the most popular sites for reviews. It’s also simple for users to leave reviews on Facebook—most of them already have an account. This means that, unlike other sites, they don’t need to create an account or log in each time they visit again.
This is the place where most people go when organizing a trip. So, if you’re a hotel, a restaurant, or own any other business that welcomes tourists, you should definitely pay attention to TripAdvisor. Travelers submit reviews, comments, and upload images, so the advice is pretty reliable and influential.
Trustpilot is a community-driven customer review platform that has become one of the most popular SaaS review sites. Also, businesses from all around the world may use Trustpilot to collect consumer reviews, usually in advance after they post them to the company profile. Customers submit product and seller reviews, to verified profiles of the company they interacted with.
Capterra is a rating site that assesses software offered by B2C and B2B firms if you’re a SaaS company. Users can look for software by industry, business, or type. Capterra is one of the most trustworthy review sites for software businesses, so being active on this site can be one of the most important marketing activities for this kind of company.
Positive review examples: copy and paste ideas for different businesses
Getting customers to write positive reviews about your company is very beneficial, but it can also be challenging.
That’s why you should take some action to encourage your customers to write reviews. One of the ways to motivate them is to show them positive examples for your industry.
In this article, we’ve included positive review examples for 10 different businesses.
If you own a hotel, finding positive review examples shouldn’t be difficult. You can simply go to Booking and see the reviews of the highest-rated hotels.
Check out these reviews for L’oscar Hotel in London:
So, what you can see here is that positive hotel reviews contain information about the staff, reception, parking, rooms, and services.
Here’s an example you can send your customers:
“The staff was great. The receptionists were very helpful and answered all our questions. The room was clean and bright, and room service was always on time. Will be coming back!”
TripAdvisor is a great place to find positive restaurant reviews.
Let’s see some examples of La Maison d’a Cote, a restaurant in Montlivault, France.
Normally, a positive restaurant review contains comments about the food, the chef, the service, and the atmosphere.
Here’s an example to send:
“My husband and I went for dinner in restaurant X and really enjoyed the atmosphere. The food was fresh and delicious and the best part was that the chef sent us a dessert they created that day. We were delighted.”
There are many eCommerce websites out there, so we decided to look for positive shoe store reviews.
We found these reviews about Couture USA:
So, if you own a shoe store, here’s what a positive review could look like:
“I got a pair of boots from store X and I’m very satisfied. They are high-quality and worth the money. The store also offered free shipping at that price so that’s a plus!”
If you’re a software company, Capterra and Trustpilot are the go-to sites for reviews.
Let’s see some Capterra reviews about the Salesforce Marketing Cloud:
From these reviews, you can see that what’s important with software tools is that they reduce complexity, make things easier for users, and contain features that meet their needs.
So, a positive software review example could look like this:
“The tool X has really automated some of our company’s processes. We now spend less time doing manual work. It’s making [problem] very easy for us. Thanks to its scheduling feature, we don’t need staff to work outside of business hours.”
The first thing most people open in the morning (after their eyes) are mobile apps.
So, mobile apps need to be user-friendly and consistent with current design standards and contain features that meet their needs.
Here are some Trustpilot reviews for Fundamenta Mobile App Wallet:
This is ready to copy and paste positive review example if you have a mobile app:
“This app allows me to do [problem] from my smartphone where I want and when I want to. The interface is easy to navigate and I find everything I need quickly. I can’t wait for [feature]!”
This is a very sensitive topic so people who are looking for a plastic surgeon are always looking for reviews first.
They want to make sure they’re going to the right person and other people’s experiences are very valuable to them.
So, if you’re a plastic surgeon, you definitely need to spend time gathering positive reviews.
Here are some reviews about Orlando Plastic Surgery Associates on Trustpilot:
How doctors behave and if the staff makes them feel comfortable is very important for plastic surgeon patients.
So, here’s a copy and paste positive review example for plastic surgeons:
“Dr. X is an excellent professional. All staff was kind and made me feel very comfortable. I’m also very satisfied with the final result!.”
People want to make sure they can really relax in a spa center and that it covers all facilities they want to have.
So, they usually read reviews before visiting the spa center themselves.
Here are some positive review examples we found for The Bath House London on Tripadvisor:
Here’s our copy and paste positive review example for a spa center:
“The experience was great. The massage was very relaxing and spending a day there was a great idea. All facilities are clean. The choice of saunas/pools is very remarkable.”
When it comes to flower shops, users care that the flowers are fresh and that the shop has a variety of choices. If the store has delivery, that’s also one more point to add.
Here are some positive flower shop review examples we found on Trustpilot about Maison La Fleur, a flower shop in Miami.
Considering these characteristics here’s a copy and paste positive review example if you have a flower shop:
“Flowers were fresh and beautiful. They offered free delivery for orders over $99 which is great. Prices are reasonable for the quality you get.”
Looking for the perfect property can take ages. That’s why people are looking for trustworthy real estate agents who are patient and careful.
Here are some Trustpilot review examples about Crexi, a Los Angeles-based real estate agency:
As people are mostly talking about specific agents in these reviews, here’s a positive review example to inspire your customers:
“[Name of agent] was very professional. She was patient and showed us 20+ properties until we found the perfect one. She carefully listened to our needs and helped us find exactly what we were looking for.”
A fertility clinic needs to have the most careful and patient staff, offering the best experience for future parents.
This is an example of a positive review for Conception, a fertility clinic in the US.
This review is expected to be emotional, so here’s an idea:
“I had three different appointments at Conceptions, and each time the staff was well informed, friendly, and kind. You could see they really care about their customers. There are no words to thank them enough.”
Once you start collecting reviews at scale, you need an online reputation management widget to manage them effectively.
Here are some suggestions:
EmbedReviews provide everything you need to manage your reviews. Collect reviews from sources like Google and Facebook automatically, integrate with an email to ask for more reviews, and showcase them in an interactive way. Thanks to the simple SEO snippets, drive more traffic to your website and increase sales.
Yotpo is a review management platform that makes it easy for customers to leave feedback. You can customize widgets and collect data to optimize results.
Generating reviews can be beneficial for many segments of your business. Here are some of them:
– Boost your sales by allowing potential customers to read positive experiences from people who have already bought from you.
– Improve brand image by highlighting reviews with positive experiences.
– Increase your SEO ranking by showing Google you’re a relevant brand.
There are many ways to get more reviews, including:
– Rewarding people who leave reviews
– Motivating people with positive reviews examples
– Follow up with customers to ask about their experience
– Try to improve the experience of people who left a negative review
A good review has the following characteristics:
– It contains enough details
– It’s consistent and doesn’t contain contradictory statements
– It’s honest and shows genuine emotions
– It clearly communicates the customer experience
In summary, here is what you should do in order to get positive reviews from your customers:
- Create a clear process to send and receive reviews
- Make sure you are addressing all of the issues that come up in reviews
- Use positive reviews as social proof on your website and marketing materials
- Regularly check in with customers to see if they’re happy with your product or service
- Respond quickly to negative reviews and take corrective action if necessary
- Never stop trying to improve the customer experience.
You can not control what customers say about you, but if you have done everything you can to make sure they’re happy, then you’re more likely to get positive reviews.
When customers take the time to leave you a positive review, it is important to show your appreciation.