7 Social Media Scheduling Tools for Small Businesses

Marketers today are constantly on the search for simple, clear solutions that will make their jobs easier.

This is why social media managers understand best how the right tools can help improve the entire social media management process and boost ROI.

And, if you are just getting started with your social media management and are unsure of which tools to use, we’ve already done all the work for you.

We analyzed seven social media scheduling tools to help you better organize and plan your content ahead.

Table of Contents

  1. What are social media scheduling tools?

  2. Why use social media scheduling tools

  3. How to use scheduling tools for social media

  4. 7 best social media scheduling tools
    4.1. Crowdfire
    4.2. Onlypult
    4.3. Planable
    4.4. Later
    4.5. Hopper HQ
    4.6. SocialBee
    4.7. Sked Social


A social media scheduling tool is a unified team calendar that can help social media managers accomplish many of their day-to-day activities.

These tasks include scheduling and posting content across many platforms, and, in some circumstances, monitoring social media statistics.

Solopreneurs and social media managers may use scheduling tools to automate publishing to Facebook, Instagram, and other social media platforms.

How can posting from a single dashboard can save you significant time?

For starters, you might spend that extra time creating more content or strengthening your editing and copywriting abilities, for example.

Another advantage of using a social scheduling software is that you don’t have to worry about being at the office, posting at the appropriate time every day, or working on weekends when a national holiday is celebrated.

The majority of social media scheduling tools operate similarly.

These are the basic steps of using a scheduling tool:

  1. Authenticate with your credentials across the desired platforms
  2. Press the Create post button or similar
  3. Type in the copy text and add the images, videos, or links that you want
  4. Choose a date and time that works for you
  5. Press the Schedule or Publish button and wait for the magic to happen

When choosing the best scheduling service for your brand, you should consider your business objectives, the tools they provide, and the pricing plans available.

Let’s compare these seven affordable and top-performing social media scheduling tools to find which one fits your needs best:

Crowdfire

It began as a Twitter-only app but has since expanded to include other sites.

Crowdfire focuses on scheduling content across your social channels at the most appropriate moments.

The tool allows you to post to nearly every major social network and share content from a surprising number of blogging platforms, online stores, and video sites, including YouTube and Twitch.

๐Ÿ’ฐ Pricing

Crowdfire is available for purchase monthly or annually and has three paid options and a free plan.

Crowdfire’s free edition is somewhat limited, but it does allow you an opportunity to try out the basic features.

However, the paid plans are reasonably priced โ€” compared to much of the competition.

At higher subscription levels, it incorporates social listening and competitive analysis.

Crowdfire summarizes the performance of your social profiles, including key social media analytics.

๐Ÿ‘ Benefits

Crowdfire has a very clean, intuitive, easy-to-use interface.

With content curation being one of the app’s strongest features, Crowdfire understands the importance of photos in today’s world โ€” with Instagram and Pinterest prominently featured.

Websites, blogs, online storefronts, YouTube channels, Twitch streaming, and other content conduits can also be connected in-app.

๐Ÿ‘Ž Disadvantages

Crowdfire can be irritating because it logs you out after some time and asks you to log back in.

And, although you can choose an overview for a specific timeframe, the analytics are quite rudimentary.

On Instagram, for example, the app only displays the number of followers, posts, likes, and comments.

Onlypult

Onlypult appears to be a standard automatic publishing platform at first glance, with bulk scheduling and simple statistics.

However, it offers great features and supports 14 social media platforms โ€” with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, and Pinterest being some of them.

๐Ÿ’ฐ Pricing

From posting capabilities to image and video editing, Onlypult is jam-packed with well-integrated features at an affordable price.

The fundamental features of the social media scheduling tool are the same across all plans.

However, the number of managers that can use the app and the accounts you can integrate are the main variation between the price levels.

onlypult pricing plans

๐Ÿ‘ Benefits

Multiposting and auto-deleting are two incredible features that set Onlypult apart from the competition.

Multiposting allows you to publish a batch of social media posts so that your message reaches as many people as possible.

It’s also helpful in experimenting with social media posts to see which images and language resonate most with your target demographic.

Moreover, Onlypult allows you to create a post and define an expiration date and time so you won’t have to worry about promotional links and codes circulating the internet.

๐Ÿ‘Ž Disadvantages

People claim that, while the program provides enough features for Instagram, it lacks options for Facebook.

Furthermore, Onlypult will not accept Stories that are longer than 15 seconds.

Planable

Planable is an excellent tool for automating your social media activities.

The platform, which has a strong visual focus, encourages content creation and teamwork.

Instagram, Facebook, LinkedIn, Twitter, Google My Business, YouTube, and TikTok are all integrated into Planable.

๐Ÿ’ฐ Pricing

Planable, like most social media scheduling apps, has a free edition and three other price options.

Interestingly, the software allows you to customize your plan, with annual costs starting at just $11 per user.

You can change the number of workspaces and users you require and your price plans will adjust automatically.

planable pricing plans

๐Ÿ‘ Benefits

Planable is very visually oriented.

Feed, calendar, list, and grid view are all available in Planable to help you create amazing content.

๐Ÿ‘Ž Disadvantages

One problem is that social media analytics and reporting are missing from Planable.

Another significant disadvantages is that, for such a graphically oriented platform, Pinterest is not an option.

Later

Later is a visual first, simple software that self-proclaims as Instagram’s BFF due to its focus on aesthetic grids.

When scheduling a post, Later asks you to start with an image and then add the text โ€” regardless of the platform you’re sharing content on.

You can store your graphic images in the Media Library.

The Media Library shows you much information about each image you’ve used, separating new from used content.

๐Ÿ’ฐ Pricing

Later’s three paid options are available in monthly or yearly installments.

The higher pricing tiers include a Conversations module for managing Instagram comments.

This means you can keep track of and respond to your Instagram comments from your desktop computer.

And even though Instagram is the most popular app on the site, Later also works with Facebook, Pinterest, Twitter, Facebook, and TikTok.

later pricing plans

๐Ÿ‘ Benefits

Later provides tools like hashtags and keywords to make content research easier.

You may organize your content calendar visually and save each media piece in the asset library.

You can also add notes, labels, and stars to any material to organize your content better.

๐Ÿ‘Ž Disadvantages

Later won’t let you publish on social media without photos, which can be a problem for services that don’t demand them as much.

Besides, bulk upload is not available.

Hopper HQ

Hopper HQ has completely automatic posting, a calendar and grid planner for bulk content planning, analytics, full image editing, and the ability to auto-post captions and the first comment.

To maximize content value, Hopper HQ places a strong emphasis on hashtag monitoring and discovery.

๐Ÿ’ฐ Pricing

Hopper HQ offers a 14-days free trial.

Unlike other SaaS’, this software offers a single customizable plan.

The pricing starts at $19 a month for one Instagram, Facebook, Twitter, or LinkedIn profile and goes up when you add more profiles to each platform.

hopper hq pricing plan

๐Ÿ‘ Benefits

The software is straightforward and well-designed.

Hopper lets you schedule an infinite number of posts per month and 50 ahead of time.

Additionally, Hopper’s customer support staff is highly responsive and helpful.

๐Ÿ‘Ž Disadvantages

The app does not include a social inbox to manage the messages and comments.

SocialBee

SocialBee is well-known for its own mobile app for social media managers on the move.

The app supports Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok, and Google My Business.

๐Ÿ’ฐ Pricing

In comparison to competitors such as Hootsuite or Sprout Social, SocialBee’s pricing plans are affordable and fit nicely within the budgets of small and medium businesses.

social bee pricing plans

๐Ÿ‘ Benefits

SocialBee allows you to classify your scheduled posts, making it easy to plan different types of content.

Furthermore, the app will notify you if you run out of planned posts or something goes wrong.

๐Ÿ‘Ž Disadvantages

SocialBee, unlike market leaders, lacks some important features: social media listening and engagement, content curation, A/B testing, or PDF report generating.

Sked Social

Sked Social is a visual marketing platform that allows organizations, corporations, and agencies to collaborate more easily.

The first thing you see on Sked Social’s landing page is that it’s a social media planner that focuses on Instagram.

However, you can create, source, share and cross-post your greatest Instagram content to Facebook, Twitter, TikTok, YouTube, Pinterest, LinkedIn, and Google My Business.

๐Ÿ’ฐ Pricing

Sked Social allows you to trial their product for a week for free.

The service offers three pricing levels, with the standard one starting from $25 per month.

The premium plan includes product tagging & shoppable tags, a Whitelabel link in bio, and a dedicated customer success manager.

sked social pricing plans

๐Ÿ‘ Benefits

You basically have everything you need to leverage leads and sales.

The platform provides you with lots of tools to assist you in creating visual marketing masterpieces that emotionally engage your audience โ€” from social media post creator to photo editor and Instagram tagging features.

๐Ÿ‘Ž Disadvantages

Several marketers pointed out several flaws that are somewhat common for this type of software.

While the information takes several minutes to load, the posting times can be delayed.

Furthermore, there are cropping concerns regarding images or blurred content.

Wrap up

Social media scheduling tools are more than a quick way to schedule updates on social media.

The right tools can help you improve your whole social media management process, giving you more time to create fantastic content and form real-time connections with your followers.

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